Camp Funk

Ah, Summer Camp… Those were the days. Amidst the nostalgia, bad odor lurked everywhere—duffle bags, sweaty tug-of-war battles, stank pranks, that feral pet raccoon in Cabin 5, and, of course, camp crush pheromones. Enter ~Pourri—the unsung hero here to rewrite summer camp history and cut bad odor out of the picture. Let’s raise the Camp Funk flag and salute. It’s time to send odor packing!

My role consisted of building out illustrated campaign assets, product packaging, and designing physical touch points for all sorts of promotional goodies.

My Role

design


Nicole Story

creative oversight, concept, copywriting


Lindsey Bellanti

creative direction


Paige Dwelle

copywriting, art direction


Jennifer Evidente

creative operations


Raindrop Agency

photography


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Holiday Funk

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Foot Cardigan