Camp Funk
Ah, Summer Camp… Those were the days. Amidst the nostalgia, bad odor lurked everywhere—duffle bags, sweaty tug-of-war battles, stank pranks, that feral pet raccoon in Cabin 5, and, of course, camp crush pheromones. Enter ~Pourri—the unsung hero here to rewrite summer camp history and cut bad odor out of the picture. Let’s raise the Camp Funk flag and salute. It’s time to send odor packing!
My role consisted of building out illustrated campaign assets, product packaging, and designing physical touch points for all sorts of promotional goodies.
My Role
design
Nicole Story
creative oversight, concept, copywriting
Lindsey Bellanti
creative direction
Paige Dwelle
copywriting, art direction
Jennifer Evidente
creative operations
Raindrop Agency
photography